Respond to all negative reviews: negative reviews impact buying decisions and can lead to consumers avoiding your business.
Address positive reviews: always be grateful to those who leave reviews and show appreciation. Show potential customers your business values frank feedback.
Respond quickly: the faster you respond to a review, the faster the reviewer is appeased and prospective reviewers can see that the business is dedicated to solving customer feedback in a timely fashion.
Mitigate the bad and maximize the good: responding to reviews is not just about improving reputation, but limiting potential damage and increase your SEO exposure.